I have been working in the MR industry for the Last 4 years in the field of Quantitative Customized research. I have had the fortune of handling research in three different markets in the South - Chennai,Bangalore and Hyderabad. I have a bit of an experience and a lot of thoughts on Market research in South India.
Having friends from the same field helps. Especially if you have networks spread across all the three MR Majors in India - ACNielsen (My Nielsen :-)) TNS and IMRB really, really helps.
What better thing to do in life rather than to create a blog on MR in India ....
Wow...
